Our Values
The Greenleaf & Crosby Difference
Greenleaf & Crosby has been part of Florida since 1868 and part of Palm Beach since 1895. A great deal has changed in that time, but not the way we look after the people who come through our door. These five values guide every decision we make, from what goes into our showcases to how we care for a piece you’ve worn for decades.
What We Stand For
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Service
About Jewelry RepairFrom resizing a ring or replacing a watch battery to restoring an antique jewel or a complicated timepiece, we take on the widest range of repairs we can. Small jobs get the same care as big ones, because whatever you bring us matters to you.
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Value
Selling to UsWe buy back what we sell. So before anything goes into our showcases, we ask ourselves two things: will a client love it, and would we be glad to buy it back one day? That simple test keeps us honest about quality.
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Tradition
Bespoke DesignOur jewelers still work with skills and tools that have been handed down for more than a century. We honor that craft, and we also believe in a “tradition of innovation”: when new technology makes a piece or a repair better, we use it.
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Aesthetics & Quality
We choose and create timeless designs, the kind meant to be passed from one generation to the next. Every jewel made in our workshop is inspected by our owners, Win and Natalie Betteridge, and only when it meets their standards is it stamped with the G&C seal.
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Heritage
Our HistoryGreenleaf & Crosby is Florida’s oldest jeweler, and still family-owned after more than 150 years. We’re not here to make a quick sale. We hope to look after you, and your family, for generations.
A Family Business
Greenleaf & Crosby has always been family-owned. Today it belongs to Win and Natalie Betteridge, who spent more than a decade on the management team at Betteridge in Greenwich, Connecticut, before acquiring Greenleaf & Crosby in 2021.
Alongside our flagship at 236 Worth Avenue, we own and operate the Vacheron Constantin, IWC Schaffhausen, Panerai and Jaeger-LeCoultre boutiques on Worth Avenue. Whether you’re looking for fine or estate jewelry, wedding bands, or a new or pre-owned watch, you’ll be welcomed by the same family.
Our Story at a Glance
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1868
Damon Greenleaf and J.H. Crosby Jr. found Greenleaf & Crosby in Jacksonville.
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1887
A store opens in The Alcazar in St. Augustine.
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1895
Greenleaf & Crosby comes to Palm Beach, at The Royal Poinciana Hotel.
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1920s
Known for introducing European houses like Van Cleef & Arpels and Patek Philippe to American clients.
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1933
Our flagship opens on Worth Avenue, where its original Deco Moderne facade still stands.
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2021
Win and Natalie Betteridge become the owners, carrying the family-owned tradition forward.
Visit Us on Worth Avenue
The best way to get to know us is in person. Stop by our flagship to try something on, bring in a piece that needs care, or simply say hello. We’d love to meet you.
236 Worth Avenue, Palm Beach, FL 33480
(561) 655-5850 · support@greenleafcrosby.com